You can harness the mere exposure effect by joining a continuous social event rather than a one-off one; it’s choosing book clubs over happy hours, or a language class over a language workshop. Propinquity also tells us to befriend people we already see often, maybe our neighbors, or our co-workers, or someone who lives close by. You can also make both propinquity and mere exposure work in your favor by becoming a regular at your local coffee shop, bar, or gym. Achieving regularity will make it more likely that others will feel positively toward you. On the other hand, mere exposure means that
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