insight and question method developed by David Hoffeld, CEO and chief sales trainer at Hoffeld Group. This involves simply sharing a statement or insight and asking a question to follow up. We might say, “I really loved the main character in the book we read for book club. What did you think about her?” or “This drink is so sweet and tastes so good. How do you like yours?” or “It’s been so long since I’ve been to the beach and I’m so glad to be here. What do you like about the beach?”
