"In case you're wondering what I'm doing, it's only one hundred percent, gold-plated, grade-A awesomeness, Joe! Although, when you think about it, part of that expression doesn't make any sense. You're trying to convince your audience that something is genuinely, indisputably awesome, right? Then why would you brag about something being gold-plated? Why not solid gold? Hmm, maybe I got the expression wrong?