Bono was short for Bono Vox of O’Connell Street, but the boy Guggi was no Latin scholar. “Strong Voice” was an accidental translation. Bonavox was a hearing aid shop in Dublin. He just loved the noise the name made in his mouth. Gradually, Bono Vox of O’Connell Street got shortened to Bonmarie and then to Bono. Previously I had been Steinvich von Heischen, and I was grateful when that phase passed.