"I've worked pretty hard trying to master the ideology." "Master it," Brother Jack said, "but don't overdo it. Don't let it master you. There is nothing to put the people to sleep like dry ideology. The ideal is to strike a medium between ideology and inspiration. Say what the people want to hear, but say it in such a way that they'll do what we wish." He laughed. "Remember too, that theory always comes after practice. Act first, theorize later; that's also a formula, a devastatingly effective one!"
