When people ask for advice, don’t confuse that with being given permission. Instead, when someone comes to you, it’s better to use Ron Conway’s approach, which can be summarized in these four steps. STEP 1 | Let them know that you think they should consider quitting. STEP 2 | When they push back, retreat and agree with them that they can turn the situation around. STEP 3 | Set very clear definitions around what success is going to look like in the near future and memorialize them down as kill criteria. STEP 4 | Agree to revisit the conversation and, if the benchmarks for success haven’t been
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