Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

by Richard King

Product marketers are the driving force behind getting products to market—and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. All at the same time.

When executed right, product marketing: Represents the voice of the customer—before, during, and after launch. Clearly articulates a product’s value in a way that resonates with the market. Drives product adoption and advocacy.