McKinsey was telling Allstate to essentially declare war on a sizable proportion of its policyholders. One slide proclaimed, “Winning will be a zero sum game.” In other words, Allstate’s gains come at the expense of its policyholders. Another featured an image of an alligator. Why? Because, like an alligator, Allstate would just “sit and wait” for its victim—the claimant—to give up. “The money came from the only place it could come from—the pockets of Allstate policyholders and claimants,” Berardinelli wrote.
