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OxyContin had first hit the stores in 1996. Because the drug could continuously treat severe pain, patients were now able to sleep through the night with a low risk of addiction, the company said. Both claims were soon revealed to be overstated or false. Some patients found that the drug, a powerful opioid, stopped working sooner than advertised, prompting them to take more of it. Purdue also started offering OxyContin in higher doses, increasing the risk of addiction.
When McKinsey Comes to Town: The Hidden Influence of the World's Most Powerful Consulting Firm
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