As Enron’s stock kept rising, so did the number of favorable articles, often written by McKinsey consultants who did not disclose to readers that their firm was pulling in tens of millions of dollars from the company they were praising. This undercut the firm’s lofty pronouncements that it would never discuss a client’s business or the advice it rendered. The McKinsey Quarterly praised Enron’s “purported successes and ingenuity no less than 127 times” over a six-year period.
