It wasn’t until 2015 that a new product solved the technical problems and in the process transformed the industry. It was called Juul. With a sleek design, and a battery that could be recharged in a computer portal, Juul became known as the iPhone of vaping. This high-tech product appealed to millennials and even younger potential customers. It was also powerful, delivering some of the highest nicotine yields in the industry—the equivalent of twenty cigarettes. As a bonus, the nicotine taste could be masked in fruity, child-appealing flavors. Its small size made it easy to hide from parents
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