But when you’re making something new, there’s no way to definitively prove that people will like it. You just have to ship it—put it out into the world (or at least in front of forgiving customers or internal users) and see what happens. It’s important at this stage to have a boss who understands the kinds of decisions you’re facing. You need a leader who trusts you, who’s ready to back you up. But those kinds of leaders—those kinds of human beings—are hard to find. Most people don’t even want to acknowledge that there are opinion-driven decisions or that they have to make them. Because if you
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