And that’s what changed everything. As soon as I started talking to different teams, I realized my superpower. A lot of engineers only trust other engineers. Just like finance people only trust finance people. People like people who think like them. So engineers often keep their distance from sales, marketing, creative—all the functions that are soft, squishy. It’s just like how many marketing, sales, and creative teams often don’t talk to engineering. Too many numbers. Too black and white. Too many geeks in one room geeking out. But I wanted to understand the squishy stuff and the geeky
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