When you’re building the second version of your product, you can talk to actual customers and understand exactly what they think and what they want to see next. You can do all the stuff you desperately wanted to put into V1 but couldn’t. You can analyze the numbers, understand the costs and benefits. You can confirm your insights with information, A/B tests, charts, and figures. You can adjust and adapt to your customer’s needs and more and more decisions can be driven by glorious, simple, clear-cut, black-and-white data.
