Storytelling is how you get people to take a leap of faith to do something new. It’s what all our big choices ultimately come down to—believing a story we tell ourselves or that someone else tells us. Creating a believable narrative that everyone can latch on to is critical to moving forward and making hard choices. It’s all that marketing comes down to. It’s the heart of sales. And right now you’re selling—your vision, your gut, your opinion. So don’t just hit them with the classic “This is Jane, this is her life, and this is how her life changes when she uses our product” slide. Helping
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