I didn’t have a ton of branding experience when I was twenty. But I had a lot of love. In the late eighties my beloved Apple ][ was struggling. It needed to be faster. So a friend and I decided we were going to save Apple. We built a new, faster processor—the 65816. I did not, in fact, know how to build a processor. I took my first processor design class in college a semester after we started. But we built those chips and they worked eight times faster than what was available—a blazing 33MHz—and even sold some to Apple before they stopped designing new Apple ][s.
