If you’re optimizing, you have data, constraints, and experience to lead you. You’ll already know what it takes to get to V1, so reaching V2 won’t be as much of a stretch. Or a mystery. V2 is never as scary as V1. V1 is always completely, utterly terrifying. Always. Big, great, new ideas scare the living crap out of everyone who has them. That’s one of the signs that they’re great.
