Stan Yoder

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2. Choose words carefully “Your language will be appropriate if it expresses emotion and character,” writes Aristotle in Rhetoric. “To express emotion, you will employ the language of anger in speaking of outrage; the language of disgust and discreet reluctance to utter a word when speaking of impiety or foulness; the language of exultation for a tale of glory, and that of humiliation for a tale of pity, and so in all other cases.”
Win Every Argument: The Art of Debating, Persuading, and Public Speaking
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