Win Every Argument: The Art of Debating, Persuading, and Public Speaking

by Mehdi Hasan

It is difficult for me to overstate to you the power of simply sharing stories with your audience. “We are, as a species, addicted to story,” writes Jonathan Gottschall, a professor of English, in his 2012 book The Storytelling Animal. A story, he adds, “is for a human as water is for fish.” Stanford University professor of marketing Jennifer Aaker even quantified our fondness for narrative, finding that “story is up to 22 times more memorable than facts alone.”

to really touch someone’s heart, you need to speak to him in his own language,”

Gish Gallop. This is a speaking method that involves, to quote the Urban Dictionary, “spewing so much bullshit in such a short span that your opponent can’t address let alone counter all of it.”

We all know which American President does this.