What’s interesting, however, is that many politicians still don’t fully realize this reality. Westen notes that Republicans often win because “they have a near-monopoly in the marketplace of emotions,” while Democrats continue to naively “place their stock in the marketplace of ideas.” This drives Democrats up a wall, as they cite policy propositions and figures only to lose out on inspiration. But the simple truth is that conservatives across the West know how to rile up and energize their base.

