People hate memos, ignore reports, miss emails. We do; you do. A Smart Brevity newsletter, even for a small leadership team or group of friends, demands to be read and can even be a pleasure. Sprinkle in a little candy—GIFs, cartoons, personal news, photos from the team—it’s a great way to get known and to instantly make a difference. As someone who’s trying to communicate, you suddenly have FOMO on your side. Who wants to be the only person on the team who didn’t see an announcement about a wedding that you placed at the end of your weekly in-house newsletter?
