This was back when you had to click a little number at the bottom of each page to get to the next. It turns out, about 80 percent of people stopped reading on the first page, meaning they consumed, at most, 490 of our self-important words. And these were stories many in politics and media were talking about. • We called around to other publications and places like Facebook to find out if their mileage was the same. Yep. We discovered that most people—casual readers, politicians and CEOs alike—read only the headline and a few paragraphs of most stories. Around this time, the three of us fought
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