pope did what you should do: Start any communication by thinking first of your very specific audience and what they need or want. Picture in your head the person you’re trying to reach. This is easy if it’s a single individual, but if you’re targeting a group, zero in on a specific individual, a name, a face, a job. • Always do this before you start communicating. If you try to speak to everyone, usually you reach no one. Singling out the person you want to reach clarifies things big-time.
