One Easter weekend, Mike was with his family in a place with slow internet and not much news happening. He said: “It’s Easter—no one’s going to complain if their newsletter isn’t long enough.” So, instead of Mike’s Top 10, he sent out Mike’s Big 6. • When he went back to the regular format on Monday, he got emails: “Where can I sign up for the Big 6 version?” Humbling, and telling.
