Prior to publishing OKRs, use the characteristics of effective key results as a checklist to further refine key results. The eight characteristics of key results are: “Key,” not “all.” Will the key result inspire action that will move the needle, or does it reflect business‐as‐usual maintenance work? Specific. Use specific language to avoid ambiguity. Measurable. Progress should not be subject to opinion. Results, not tasks. Key results are results/outcomes, not tasks. Clear. Use high school English with only standard acronyms. Aspirational. You achieve more when you set the bar high. Scored.
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