Three Questions to Ask: Fundamental objective question: What is the most important area to focus on making measurable progress in the near term? Why is this objective so important now? If the team had to focus on a single objective, what would it be? Tips When struggling to define objectives, consider going back to Step 1 to revisit the team mission. Do not copy top‐level key results and paste them as team‐level objectives. Include several sentences that answer the question: “Why is the objective so important now?” In addition to educating and motivating staff, the explanation of “Why now?”
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