The OKRs Field Book: A Step-by-Step Guide for Objectives and Key Results Coaches

by Ben Lamorte

Coaching Takeaways Metrics. Help your client define mostly metric key results (i.e., move metric A from X to Y). Baselines. If your client is not already measuring the right metric to capture progress on an objective, consider defining a baseline key result. In other words, “Find X” so your client can define a metric key result to improve from X to Y in the future. Milestones. Not all milestone key results are bad! Ask questions to help move your client further down the value chain to translate tasks and work output into outcomes. Use scoring to convert output milestones to outcome milestones or metrics. As inspiration, use the hypothetical coaching conversation that translated the output milestone, “Develop a demo,” into the metric key result, “Three customers sign an agreement to purchase product X after viewing the new product X demo.”