Here is a simple equation to connect OKRs to a longer‐term mission: M + OKRs = MOKRs where “M” stands for “mission.”1 Most organizations define company‐level missions. If your client does not have a company‐level mission in place, put the OKRs program on hold and complete a mission exercise with your client's leadership team right away. A company‐level mission is the foundation upon which to build OKRs.2 As most organizations do not define missions at the team level, you have an opportunity to add value right away.
