Verbal insults, of course, are nothing new and have a history as long as that of humanity itself. Goliath mocked David. Cicero insulted Catiline. But with the rise of the psychological self, words have taken on a new cultural power, as witnessed by the fierce debates that now rage over pronouns. The use of a word deemed hurtful or denigrating becomes in the world of psychological identity an assault upon the person, as real in its own way as a blow from a fist.

