But advertising on Facebook and other social media platforms is very different. Facebook has reams of data about you. The pages you have liked and commented on, whom you follow, what links you’ve clicked, and so on. But it is also tracking you all over the internet and on your phone. It knows more about you than your family. Facebook takes all this data and uses artificial intelligence to make alarmingly precise predictions about what you are interested in. It then sells this data to the highest bidder for the opportunity to target you with ads based on that information.
