Yet somewhat paradoxically, these ideas would never come to rule if they were perceived as ruling too forcefully. It is in the perfidious nature of ideological statements that unless our political senses are well developed, we will fail to spot them. Ideology is released into society like a colourless, odourless gas. It pervades newspapers, advertisements, television programmes and textbooks, always making light of its partial, perhaps illogical or unjust take on the world and meekly implying that it is only presenting age-old truths with which none but a fool or a maniac could disagree.
