A few years later in the early 2000s, Disney created the Disney Princesses franchise, marketing products around Cinderella, the Little Mermaid and other female characters like Tinker Bell. This marked the first time Disney marketed products that weren’t related to a film release. It quickly turned into a $3 billion industry by 2013 with over twenty-five thousand products by 2006, becoming Disney’s fastest-growing collection in the brand’s history.
