out in 1954 by saying, ‘N—, n—, n—.’ By 1968 you can’t say ‘n—’—that hurts you. Backfires. So you say stuff like forced busing, states’ rights, and all that stuff.” During the 1988 campaign, Atwater worked with Bush’s son George W. Bush, and they grew close. When the Horton ads catapulted his dad to victory, W. must have been impressed. He’d find bigotry useful in future campaigns of his own. Meanwhile,
