James

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We were doing crazy things with that tour because the bands were young. Like, “Oh man, we’re playing facing forward, we can’t sell the arena seats behind us.” And I’d go, “Hey, guys, we thought of an idea to sell the seats behind us. Let’s call it the Chaos Zone and aim some speakers backwards and charge kids twelve or fifteen bucks to come to an arena show.” And those sold out immediately.
James
Does innovation breed capital or the other way around? Maybe as always the snake just eats itself.
Where Are Your Boys Tonight?: The Oral History of Emo's Mainstream Explosion 1999-2008
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