The truth was, Ive had been slipping out of focus for years. Apple was no longer his beautiful creation. He was no longer the star of the show. The cameras no longer clicked for him, and news anchors no longer invited him to wax poetically about design. The outside world wanted to know what the company was going to do about tariffs, immigration, and privacy. They wanted Cook. The creative soul of Apple had been eclipsed by the machine.
