In the midst of working on the stores, Ive consulted for Ahrendts on a project she had dreamed up to further Apple’s business in China. She wanted to introduce a fleet of buses that would become Apple Stores on wheels, traveling around the world’s most populous nation selling iPhones in cities and towns where the company didn’t have a store. The plan called for the buses to return each night to a depot where they could be cleaned before being dispatched again the next day. Some members of Ahrendts’s team scoffed at the absurdity of enlisting one of the world’s great designers to work on
...more

