After Ive selected the kind of glass he thought Apple should use, Blevins invited glassmakers from Germany and China to the Grand Hyatt in Hong Kong. He reserved a series of adjoining conference rooms at the hotel and put each bidding company into its own room. He then went from room to room, pressuring the bidders to lower their prices. He told the Germans, who were seeking upward of $500 a square foot, that the Chinese were asking a fraction of that. He told them they had ten minutes to lower their price. “If you don’t agree to this number, the guys next door said they would,” he said.
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