We are becoming much more proactive. We own the science and we think that the world should know it, and the platforms themselves also do. But again, it’s a huge, huge challenge that I think all sectors of society need to be very active.” Fleming also stated, “Another really key strategy we had was to deploy influencers […] and they were much more trusted than the United Nations […] We trained scientists around the world and some doctors on TikTok, and we had TikTok working with us.”
