A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence

by Dan Nelken

What separates the great from the good, or the unexpected from the expected, are the people who solve slightly different problems. And you do this by asking slightly different questions.

We’re told to work on our craft, but not enough people talk about what that means. Maybe it’s because they don’t know either?

I’ve conducted some pretty extensive research. Also known as googling.