In many cases, brands are confusing diversity with racial justice—increasing diversity is purely a numbers game—leaving efforts largely performative, rather than systemic. Featuring Black people, people of color, different body sizes, and other diverse runners in your marketing material and online is essential. As is diversifying your staff. But diversity is a single step. “Equity” and “inclusion” are essential to the end goal: racial justice. Racial justice means that every space is a space of belonging. It means feeling free to be your full self without fear and having equal opportunity to
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