Tushman’s and O’Reilly’s model provides us with a framework that assists in organizing the company in such a fashion as to both secure where profitability (Buffett) or attractiveness (BCG) is today (Exploit) and capture profitability or attractiveness in the future (Explore). This is done by configurating the organization in such a fashion that it can both exploit and explore simultaneously. In their words: ‘the organization has to be ambidextrous’.
