started. He certainly fitted the culture: In hiring Gurley, the incumbent Benchmarkers were picking someone who resembled them, just more so. The original Benchmarkers were all more than six feet tall. Gurley stood high as a door frame, six feet nine inches. The original Benchmarkers thought of themselves as the Chicago Bulls. Gurley had won a Division I basketball scholarship. The original Benchmarkers were competitive, intellectually and physically, and when they discussed Gurley before inviting him to join, they saw those same qualities.

