Nolan Bushnell, Atari’s twentysomething founder, had no time for the basic disciplines of business. With a six-foot four-inch frame and a shaggy head of hair, he presided over his company like a high-tech Hugh Hefner.3 He kept an oak beer tap outside his office and liked to hold business meetings in a hot tub—either the one in his house or the new one he had installed in Atari’s engineering building.
