Oh no, we don’t burn books here. This—this is America. Right? She raises an eyebrow at him. Serious, or ironic? He can’t quite tell. We don’t burn our books, she says. We pulp them. Much more civilized, right? Mash them up, recycle them into toilet paper. Those books wiped someone’s rear end a long time ago.
This is exactly how it would be twisted. Take the bad and disguise it as something positive – peak American marketing.