Benioff insisted that his focus on doing good could not simply be fodder for press releases, or his employees would see through it. They would go elsewhere, gravitating toward companies that were genuinely infused with social purpose. This was reminiscent of Milton Friedman’s argument that we need not worry about racial discrimination in the workplace, because the free market would prevent it. Companies that limited their access to talent would be punished. American capitalism had since demonstrated that companies could survive—could, in fact, wildly enrich their shareholders—while neglecting
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