Under the traditional system, spices, along with damasks, diamonds, opiates, pearls, and other goods from Asia, reached Europe by slow, costly, and indirect routes over land and sea, across China and the Indian Ocean, through the Middle East and Persian Gulf. Merchants received them in Europe, usually in Italy or the south of France, and shipped them overland to their final destination. Along the way, spices went through as many as twelve different hands, and every time they did, their prices shot up. Spices were the ultimate cash crop.