So an experiment would be run. There were two upcoming adventures slated for release on the schedule. Wizards would release one with the Forgotten Realms logo, and the other would be released under the AD&D second edition banner. Which would sell better, the generic title or the one explicitly set in the Realms? The adventure for AD&D second edition sold three times as many copies. The lesson was now plain as the glasses on Gary Gygax’s face. The multitudinous settings, no matter how ineffable and luminescent and masterly, were a direct cause of the company’s downfall.
