The late Steve Jobs was only inspired by “insanely great” things. He set a high bar for seemingly everything, and anything that didn't meet his standards was summarily rejected. Try applying “insanely great” as a standard on a daily basis and see how far you get. People lower their standards in an effort to move things along and get things off their desks. Don't do it. Fight that impulse every step of the way. It doesn't take much more mental energy to raise standards. Don't let malaise set in. Bust it up. Raising the bar is energizing by itself. Instead of telling people what I think of a
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