We even see this competition approach in existing Snowflake accounts, buy out everything under contract with us, fund the migration, and provide all matter of bundles and free computing credits that can be applied to workload execution. (Antitrust enforcers get upset if you overcharge customers, but they are fine with giving things away, even if your intent is to put your competition out of business.) It's not just about winning business, it's also about inflicting maximum public embarrassment on us. If they ever take one of our key accounts that way, they will parade it around the entire
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