Joel-Oskar

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Yet, like a SaaS company, our sales force was completely focused on bookings, or sales contract value, even though Snowflake did not recognize a single revenue dollar on bookings. Only actual consumption causes revenue to be recognized. Consumption drove bookings only indirectly; as customers ran out of capacity, they would reorder.
Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
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